The Boston Bruins announced today the launch of their new Bruins Digital Entertainment Network (DEN), a network that integrates all of the team’s digital, mobile and social assets in a strategic fashion, reaching more than 2.5 million unique fans each month. Through its various channels, the DEN will deliver original, engaging and entertaining content to all Bruins fans that live and play in these digital spaces.
It basically sounds like it’ll do exactly waht BostonBruins.com kinda does but more full time. It’ll include their Instagram, PinInterest, Tumblr and such.
But wait.. there’s more. It’s also include a new web-TV show called “The Bear and the Gang”:
Since 2009, the popular Bear character has been the centerpiece of the team’s successful and award-winning “Bruins Hockey Rules” viral video campaigns. This year, The Bear will be featured in The Bear and the Gang, his very own 80s-style web series, produced by the Bruins and Arnold Worldwide, the team’s advertising agency of record. The series provides a glimpse into the everyday life of The Bear and his many friends, all of whom Bruins fans will certainly recognize.
Bruins Head Coach Claude Julien and players Zdeno Chara, Patrice Bergeron, Johnny Boychuk, Andrew Ference, David Krejci, Brad Marchand, Adam McQuaid, Tuukka Rask, Dennis Seidenberg, Tyler Seguin, and Shawn Thornton all make appearances in the show, as well as NESN’s play-by-play man Jack Edwards and TD Garden legend Rene Rancourt.
Fans can view the intro of The Bear and the Gang on BostonBruinsTV.com beginning on Monday, March 26 at 1:00 p.m. ET. The first episode – featuring Brad Marchand, Jack Edwards and Rene Rancourt – will be available exclusively on the Bruins Mobile App beginning on Monday, March 26 at 1:00 p.m. ET.
Here’s the intro.
Fuck. We’re sold. How can we get in on this?
BRB… we’re just gonna rewatch this intro over and over again. And downloading the app…